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 A tool kit was created, with tactical and immediate steps that could be implemented now to help Rosetta Stone make that shift.  

Rosetta Stone Brand Repositioning

After years of brand erosion and disruption in the competitive landscape, Rosetta Stone pivoted its brand position from a "learning company" to one that is focused on language for serious learners. 

 A tool kit was created, with tactical and immediate steps that could be implemented now to help Rosetta Stone make that shift.  

A tool kit was created, with tactical and immediate steps that could be implemented now to help Rosetta Stone make that shift.  

 The toolkit provided traits and motivations of the new audience (Serious Learners), a positioning statement, messaging strategy for the purchase funnel, an updated and authentic aesthetic tone, and long-term post-launch recommendations.  

The toolkit provided traits and motivations of the new audience (Serious Learners), a positioning statement, messaging strategy for the purchase funnel, an updated and authentic aesthetic tone, and long-term post-launch recommendations.  

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