Research revealed that VR headsets are a high touch but low engagement product. Without an "instant on" experience, customers would abandon interacting with the product, assuming it was non-functional. With this knowledge, the team spent two weeks developing a strategy and building a proof of concept prototype so our stakeholders within the business could experience our vision for the retail VR demo firsthand.
The primary demo was created as a functional prototype within the headset. Using the accelerometer in the device, the demo would start automatically once a user picked it up. The demo runs in three vignettes. The first reassures the user that it's functional and allows them to orient themselves in the VR environment. The second highlights the best games, apps, and content on the platform in a highlight reel. The third encourages the customer to take the reins and try it out for themselves with a curated collection of three VR experiences.
This video was created as a supplementary asset to expose a larger audience within the organization to the concept.
Following insights and principles defined in the design sprint, Verizon developed an engaging VR experience pilot for their San Francisco Next Gen pilot store.