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Wolfenstein Omni Channel Launch Campaign

Wolfenstein: The New Order is the first chapter in a modern series that reignites the legacy of the game that started the first-person shooter genre. Set in 1960s Europe, the story follows war veteran William "B.J." Blazkowicz and his efforts to stop the Nazis from ruling over the world. 

 Playing off a dystopian post-Nazi world, the campaign concept took on themes of propaganda, media blackouts, culture jamming, overreach, and omnipresence.

Playing off a dystopian post-Nazi world, the campaign concept took on themes of propaganda, media blackouts, culture jamming, overreach, and omnipresence.

 The Bethesda Softworks site is subverted to show only Wolfenstein launch propaganda. 

The Bethesda Softworks site is subverted to show only Wolfenstein launch propaganda. 

 On launch day Wolfenstein drops across a number of gaming sites with full page takeovers. 

On launch day Wolfenstein drops across a number of gaming sites with full page takeovers. 

 A full banner flight is launched with "subliminal" messaging. 

A full banner flight is launched with "subliminal" messaging. 

 Life-sized subway takeovers and train wraps bring the threat to New York.

Life-sized subway takeovers and train wraps bring the threat to New York.

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 Magazines, billboards, poster bombing, bus shelters, and light boxes added infill presence and visibility to the campaign. 

Magazines, billboards, poster bombing, bus shelters, and light boxes added infill presence and visibility to the campaign. 

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