Soaring to New Heights
The largest airline in the world by revenue, Delta knows that staying at the top of a dynamic industry requires a relentless focus on customers’ growing expectations and constant reinvention. Fly Delta has been iteratively developed, redesigned and improved several times. A cross-disciplinary team focuses on combining customer needs and business objectives within the design process, shaping the final experience with rigorous user testing.
As Delta has evolved its operations and expanded its digital footprint, new features are added that empower travelers to do more, from initial trip inspiration and planning to the day of travel. The result is the latest version of Fly Delta, a more elevated digital experience that contextually responds to and even anticipates a customer’s needs. For example, a dynamic Today screen which provides quick access to your boarding pass and other important day-of-travel information, Fly Delta makes travel easier than ever before.
A new addition to the day of travel mode offers support to help travelers navigate delays or travel interruptions. Here Delta can proactively rebook passengers on the next best flight in the event of canceled flights or missed connections. The revised booking tool offers greater flexibility and clarity in a simple and easy-to-read layout.
The Skymiles dashboard has been aigned with the launch of a simplified program, offering guests a clearer understanding of how they can earn, burn and level up in rewards tiers.
