As we looked ahead in 2021…
We saw the network and our country redefining itself in a Biden era, a post-COVID world, and a forever-altered newsscape. Here was a massive opportunity to step into a new era with what MSNBC uniquely brings, and lay the groundwork to share new ways to engage core brand values. Our goal was to highlight the massive evolution MSNBC has had with new talent and formats, and to invite our audience in to engage in news across all of our platforms. Establishing the network as the destination for depth-seeking news consumers who make the choice to understand.
On-Air Graphic System
Broadcast Ads
Network ID
Web & Social
THE STRATEGIC PLATFORM:
MSNBC is the destination for understanding. There’s a lot of noise out there, and through this shifting landscape, MSNBC has solidified our voice and, with that, our relationship with our audience. Together, we have grown to embrace all the different forms of media, while maintaining our standards and beliefs. We don’t shy away from change, rather we pursue growth by way of conversations and facts. We show up. We share our point of view. We are unwavering in our dedication to understanding the issues.
The Concept:
RIGOR. A brand system and campaign language that shows the work it takes to show up every day. A platform-agnostic color palette that unifies all brand touchpoints across broadcast and digital, and a work-in-process collection of design elements with tonal flexibility and urgency in mind.