What is Tito’s in a can?
Everyone is making a hard seltzer these days. But not Tito’s. They never have and never will. Because they value authenticity and don’t want to dilute the quality of their product. So they made an empty can to poke fun at the seltzer category, and to let people know that if they want a quality seltzer, they can make one themselves with Tito’s and soda.
It’s Just an Empty Can
Our platform is a proclamation. And it’s a truth about the Tito’s brand. It is all about how Tito’s does not, and never will, make a canned cocktail or seltzer.
But we do make the can for your homemade one. We’re going to treat this product launch like a proper product launch, but with a very clear message: we don’t make seltzers.
TITO’S IN A CAN MICROSITE
A destination for all campaign media, the Tito’s in a Can micros site is playful scroll-based storytelling, and a dead simple shopping experience rolled into one.